If you drive along the E17 highway near the Belgian town of Waregem, you can’t miss it: IVC Group’s new Flooring Development Centre, the new home of its commercial and design departments as well as its customer-centred flooring inspiration space. The architect who helped IVC with this project, Glenn Sestig, had a double mission: to respect the iconic building’s original distinctiveness – its known for its angular shapes and large pitched-roof structures — while fulfilling IVC’s contemporary expectations.

IVC’s wish list for this architectural balancing act was very specific:

“The new Flooring Development Centre had to become an inspiring place where customers, designers and architects from around the globe can intuitively discover IVC’s latest designs, innovations and R&D developments.” Cindy Vanmoorleghem, marketing director at IVC

CREATING AN IVC CUSTOMER JOURNEY

The new location houses IVC’s sales, marketing and design departments, as well as an inspirational gallery for all commercial and residential brands. That flooring nirvana has been divided into sections through the clever use of material and design, and visitors are intuitively guided from one space to the other. Potential customers that embark on this journey of discovery through IVC’s portfolio encounter:

1. The IVC Commercial Library, which features IVC’s collections for the project market via modifiable mood boards and sample storage units mounted onto the stripped concrete walls. Add to that the coffee corners where visitors can take breaks whenever they want, and you get an informal yet inspiring studio-like atmosphere.
2. Moduleo House, home to IVC’s residential luxury vinyl floors. This area has a more domestic feel and displays flooring materials in a way that highlights beauty, practicality and comfort.
3. The Residential Market Place, where all IVC’s B2B brands are showcased. This area invites buyers to compose their own collections with all materials on hand and aims to inspire retailers to present flooring materials similarly in their own stores.

BOOSTING COLLABORATION THROUGH INSPIRATIONAL DESIGN

IVC and Glenn Sestig made design a functional part of the Flooring Development Centre. “The goals of enabling collaboration and ensuring the wellbeing of IVC’s employees had to reign supreme”, Glenn explains. “In terms of both acoustics and ergonomics, we made sure that the office areas adhere to the highest standards.”

The architect’s overall view on the project? “The Flooring Development Centre is a telling example of how a building can tie architecture and materials together into one aesthetic whole that brings a company’s vision to life”, Glenn concludes. “In IVC’s case, the building has become a place to showcase its innovative efforts in developing technical, aesthetic, comfortable and durable materials to the entire world.” That’s how IVC truly goes beyond flooring.

What is innovation? To us, it’s about finding smart ways to create better solutions that make life easier.

Indeed: innovation revolves around you.

At our Centre of Excellence, we respond to today’s market needs.

Building on our R&D department’s long-standing expertise and ideas inspired by other sectors, we look beyond the ordinary to find new solutions. However, we also imagine answers to tomorrow’s questions. 

These insights are translated into alternative materials, unique production lines and state-of-the-art techniques to create future-proof floors that put your wellbeing and convenience first.

Layer by layer, we innovate the floors you walk, shop, work, dance and live on every day.

Can you imagine? All that innovation squeezed into just a few millimetres.

FUTURE-PROOF, FOR YOU AND FOR THE PLANET

At IVC Group, we truly believe in products that are built with the future in mind. That’s why we take the time to pause and reflect on the impact of our entire strategy and operation.

• Through resource conservation and waste reduction, we minimise the environmental impact of our manufacturing and distribution operations.
• Our energy-efficient flooring plants are among the leanest and greenest in their class, and to get our products to you, inland waterways are the logical choice.
• We invest in clean-air technology and cutting-edge manufacturing methods and use as many recycled or renewable materials as possible – think of eco-friendly inks and recycled PVC

LayRed is a rigid vinyl floor collection: stronger than ever, with a soft feel and silent acoustics, engineered to stand its ground in the most extreme circumstances. Thanks to an integrated underlay, LayRed is the single best product in the market that combines strength, comfort & performance.
A premium floor with a touch of red, that is up for every challenge.

DESIGN & PERFORMANCE

The LayRed collection consists of in-house developed and printed designs, all inspired by wood and stone. Every design has pin-sharp details and minimal repetitions, making sure your floor looks as unique as nature.

Thanks to a layer that protects from scratches and dirt penetration, LayRed is scratch and stain resistant, ensuring the design remains in perfect condition. Its exceptional acoustic performance results in the lowest walking sound and  21 DB Lw / 10DB Llin transmission sound reduction.

COMFORT

LayRed is rigid. Yet the acoustic layer of LayRed provides you that soft and warm feel underfoot. It is resilient and anticipates the body weight, making it softer than rigid alternatives. The softer the surface, the more pleasant it is to walk over.

LayRed is rigid. Yet pleasingly silent. The acoustic layer softens reflective walking sound and dampens transmission sound. No cracking sounds or annoying click-clack noises when walking, the sound absorbing qualities of LayRed are demonstrably better than other rigid vinyl floors.

STRENGTH

LayRed is rigid, making it the perfect flooring solution for renovation projects.

Thanks to its non-telegraphing core, LayRed has the ability to bridge gaps and slight unevenness in the subfloor, meaning levelling preparation isn’t needed. It covers any imperfection and prevents telegraphing: so high and low spots won’t show through the surface.